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Dealerships utilize 13 different areas in the sale of a vehicle to maximize their profits from the consumer. Every day consumers are talked into spending thousands of extra dollars on their purchases. Dealers capitalize on ill-prepared consumers regularly and they manipulate them using unfamiliar terms and almost alien negotiating formats. We will reveal the profiting strategies dealers use. The following is a list of where the dealer can make profit from the sale of a vehicle.

Combined and used to their utmost ability a dealer can easily profit $8,000 from a single sale. Besides the obvious problem of overpayment on the consumers part on the price of the vehicle, the larger problem lies in the fact that the general public has no idea what's going on. Here is the list:

1. Sales Price           2. Trade-in Value
3. Rebates               4. Cash Down*
5. Interest Rate/Monthly Payment.
6. Holdback.           7. Dealer Add on's
8. Leases                 9. Lease Deposits
10. Extended Warranties
11. Resale of Trade-in
12. Pre-printed Add on's (purchase order)
13. Manufacturer to Dealer Rebates
Dealer Secrets Continued

13 Car Dealer Secrets

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